Basic Attention Token | BAT

Overview

Basic Attention Token (BAT) is a cryptocurrency designed to support a digital advertising ecosystem built around user attention and privacy. Closely associated with the Brave browser, BAT helps connect advertisers, content creators, publishers, and users through token-based rewards and advertising payments. The project aims to offer an alternative to conventional digital advertising models by giving users greater control over their browsing experience. BAT is an Ethereum-based ERC-20 token, and its ecosystem also has integrations across supported platforms and networks. Its principal use cases include advertising payments, publisher rewards, and participation in Brave's attention-based digital economy. Basic Attention Token was introduced in 2017 to address inefficiencies in digital advertising, including privacy concerns, advertising fraud, and the limited control users have over how their attention is monetized. The project is associated with Brave, a privacy-focused web browser that incorporates advertising and user-reward features. Within supported Brave advertising experiences, advertisers can use BAT to fund campaigns, while participating publishers and users can receive token-based rewards under the applicable program rules. This model is intended to create a more direct relationship between advertisers, audiences, and content creators. BAT was originally issued as an ERC-20 token on Ethereum. Its token utility is centered on the digital advertising economy, including advertising payments and supported reward mechanisms. The broader ecosystem also includes integrations and community initiatives intended to expand the token's practical reach. BAT's market performance depends on several factors, including cryptocurrency market conditions, trading liquidity, demand for the token, and adoption of relevant products and advertising services. A sharp price increase alone does not establish that adoption has accelerated or that a particular project announcement caused the move. Established features include BAT's token standard, its association with Brave, and its role in supported advertising and rewards experiences. Any proposed expansion should be treated as planned rather than operational unless a reliable source confirms that it has launched.

Project features

• Ethereum-based ERC-20 token
• digital advertising payment utility
• Brave ecosystem integration
• supported user reward mechanisms
• publisher reward support
• attention-based advertising model
• privacy-focused browser association
• cryptocurrency transfer compatibility